Every October, Children’s Aid Societies across Ontario raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. The campaign is more important than ever, since the COVID-19 pandemic has created additional stressors for families, and in some cases has increased risk for the well-being and safety of vulnerable children and youth.

This year, Dress Purple Day will take place on Tuesday, October 27, 2020. 

We are calling on all Ontarians to wear something purple to show children, youth, and families that they are here to help!

Adults need to step in and help kids who are dealing with neglect, physical and sexual abuse, gender-based violence, dating violence, and emotional abuse, including racism, intolerance, prejudice, and discrimination. This right applies everywhere – at home and in the community.  If you have a concern for the safety or well-being of a child or youth or know a family in need of support, please call your local CAS.

Please join our campaign and…

  • Dress Purple on Tuesday, October 27 to show children, youth and families that you are HERE TO HELP!
  • Post a picture on social media wearing purple on October 27 and use the hashtag #DressPurpleDay2020
  • Create and post a video explaining why you will wear purple and how you help children, youth and families facing challenges
  • Share your video on social media using the hashtag #IDressPurpleBecause
  • School and child care staff can educate students about their right to safety and well-being and networks of support using Dress Purple Classroom resources (see link below)

For resources and to learn more about how you can support the campaign on October 27 visit www.oacas.org/dresspurpleday/ or contact us for more information.